You can find the full breakdown of the process over on the Litmus blog. You also need to be able to code your email in HTML, and there are numerous client-specific fallbacks to work around. Instead, you need to host the video on your own content distribution network (CDN) and serve it to subscribers. Unlike a website, you can’t embed video from sites like Youtube, Vimeo, Wistia, or Facebook directly into your emails. Embedding video into an email is oddly complicated. Plus, many spam filters and antivirus programs still flag emails with embedded video, resulting in lower deliverability.Īnd these aren’t the only technical issues email marketers face. But major email clients like Gmail and Yahoo don’t support video. The fact is, video isn’t well supported in email at this moment in time.Īpple mail, Thunderbird, and Outlook provide support (with limitations, in some instances). …so why is video still so uncommon in email campaigns? In a lot of ways, video marketing is like a superpower: In ecommerce, product videos have been shown to increase purchases by up to 144%, and in promotional emails, video boosts open rates by 19% and click-through rates by 65%. But first, let’s address the elephant in the room… Can You Embed a Video in an Email? In this article, I’ll go over best practices and examples to make sure you’re sending video in email right. That said, there are some do’s and don’ts to bear in mind before you give it a whirl. According to Litmus, 91% of people prefer interactive content over static, text-based media. Is video in email a good idea? The short answer is yes!Īdding interactivity with a video can be a powerful approach.
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